Gershwin Media, a Southern California corporation, was founded in March, 2011 by local businesswoman and arts enthusiast Francesca Gershwin.
Francesca Gershwin (better known to many of her friends as just “Frankie”) is an Ojai, California native. She moved to Ojai with her parents at a young age to attend the Oak Grove School, which is a private school that was founded by East Indian philosopher, J. Krishnamurti.
As a young child, she performed in musical shows and ballet, rehearsed piano and guitar, and cared for and rode the her family’s growing herd of horses on their ranch.
For high school, she expanded her artistic and personal horizons at ISOMATA, in Northern California, then at Walnut Hill School near Boston, MA, furthering her dedicated pursuit of a professional ballet career.
At seventeen, back in Ojai, she participated in the founding of a local ballet school with her mother and sister, and even taught some classes in her free time.
After graduation she studied theater for a few months on the East Coast, wrote produced and directed a one-act play, traveled to Stratford-upon-Avon, England to study Shakespearean sonnets with actors in the Royal Shakespeare Comany, then was inspired to travel all the way to Moscow, Russia where she was one of the first foreigners accepted to study Stanislavky’s technique with teachers who had been in his original theater troupe, at the four-year Moscow Art Theater Institute at Stanislavsky’s original theater as it still operates today! (www.mhat.ru/english). She graduated with an MFA in Theater Arts from the Institute, which now partners with the Harvard and A.R.T.’s theater program to confer this degree.
Francesca Gershwin has become absolutely fluent and performed in both English and Russia, as the school was entirely taught in Russian. She accredits this to her family’s Russian roots on the Gershwin side, and her teachers accredit it to a good musical ear.
In 2000, along with her husband, Dmitry Alyakrinsky, a Moscow entrepreneur and media and business-consultant, she co-founded New Consulting, a Moscow travel agency, which was eventually sold to an international affiliate, before flying to California with their growing family.
While raising young children, and working in the publishing business, she created wordpress blog sites to announce her kids births.
Soon a WordPress fanatic (although not too skilled on all the intricate back end, but she somehow muddles through the coding necessary) and itching to get back in to singing, performing and producing, she founded Gershwin Media. And the following will be history 🙂